How to Sprinkle your Content with Keywords (A SEO Primer)

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You’ve got keywords. Yay! Now what?

You’ve been told keywords will improve your SEO. Which will in turn boost your Google search ranking. But, how?

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Google SERP 3 for long tail keyword ‘What is Artistic Street Photography?’

Next: The List of Keywords to Sprinkle Our Content With

Let the Sprinkling Commence

Motivation

The Sprinkling

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Artistic Street Photography focus keyword in the path of the URL. Notice that the individual keywords are separated (not smushed) and are separated by dashes (not underscores). More on smushed versus underscores versus dashes in an upcoming article.
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Wow! My focus keyword shows up four times in the Google Snippet! Cray. I only noticed this when I sat down to write this article.

Above the Fold

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The above the fold content for the What is Artistic Street Photography post.

Here’s the shake down for what keywords are above the fold.

What sprinkling does Google see?

Artistic (67 hits)

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Number of occurrences for the word ‘artistic’ in the HTML.

Street Photography (85 hits)

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Number of occurrences for the words ‘street photography’ in the HTML.

Artistic Street Photography (60 hits)

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Number of occurrences for the words ‘artistic street photography’ in the HTML.

What is Artistic Street Photography? (3 hits)

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Number of occurrences for the words ‘what is artistic street photography?’ in the HTML.

Just for kicks, let’s add another head term, ‘Bali’ (2,122 hits just for this one page)

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Wrapping Up

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Written by

I slung code for Fortune 500 companies in a previous life. Now, I write and make some photographs. I’ve moved on to Dev.to. Portfolio on CaughtMyEye.cc

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