How-to Get a Free Call to Action Button

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people like to press buttons —photo by mark l chaves 35mm film taken in bangkok, thailand.

Did I mention the word free? Are you tired of paying for fancy buttons or wondering if you can make a button yourself? Have you ever heard of a CTA but don’t know what it means? Well then, please read on.

Call to Action

What is a call-to-action or CTA? So this blog post itself is sort of a call to action. The post is calling you to get your free button right here and right now.

Here’s what a leading authority on the subject, HubSpot has to say.

A call-to-action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a “call” to take an “action.”

Free Button

Check out this button below.

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So my call-to-action is ‘Sign me up!’ Are you feeling a little underwhelmed? Don’t be—there are many big players in the digital media marketing world (HubSpot, MailChimp, Constant Contact, AWeber) that suggest a button will be clicked more likely than a plain text link.

Alright, here’s your free button.

<a style="display: block; height: 100px; width: 500px; background: #606060; color: #ffffff; text-align: center; font-weight: bold; font-size: 300%; line-height: 100px; font-family: Arial; border-radius: 20px; text-decoration: none;" href="">Sign me up!</a>

Copy and paste the exact text above into your:

  • Handy WordPress post or page editor (in text mode)
  • Neato WordPress text widget
  • Or into your next MailChimp newsletter design window (in HTML mode)

Next Post

I’ll dissect and analyze the anatomy of this simple yet effective button. Meaning, I’ll create a graphic that shows you how to tweak it to make it look and do what you want. In the meantime, play around with the URL (the thing in the href=”” parameter) and maybe change the text for the button. Have fun!

Are you ready to customise your button? Read my easy how-to customise a CTA button here.

Thanks for reading!

Written by

I slung code for Fortune 500 companies in a previous life. Now, I write and make some photographs. I’ve moved on to Portfolio on

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