How Google Sees Your Popups (SEO Tip)

This is How Google Sees Your Popups

“To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”

The excerpt above, is in direct reference to what Google refers to as intrusive interstitial design. Better known as popup windows that block you from what you’re trying to do on a site.

Fast forward two years later. Intrusive interstitial design is still alive and well. Maybe some folks like TripAdvisor can get away with it on the desktop?

This is the first thing I see when I go to TripAdvisor on a desktop browser. I feel this is intrusive to say the least. Luckily, they follow Google’s guidance by not displaying an interstitial for mobile devices.

TripAdvisor on mobile. No annoying popup on first load.

Review Your Popup Strategy

I slung code for Fortune 500 companies in a previous life. Now, I write and make some photographs. I’ve moved on to Portfolio on

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